REGAL CINEMAS

Since the invention of smart phones, movie theaters have been in decline.

We created an in-theater social experience that actually encourages you to use your phone during the film.

CASE STUDY

THE GIST ↑↑↑

SOCIAL

THE APP

CHAT- Join the live conversation

GEEK OUT- Browse director’s notes, peep cast info on IMDB

SUBTITLES- Catch every word during noisy scenes

INTERACT- Throw a tomato at Chris Pratt

PRINT

PACKAGING

JUST IN CASE…

AD- Lanie Vorwerk

AD- Jonathan Barrett

ST- Will Russell

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TONY'S CHOCOLATE

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DIABLO IX